Coffee Company Logo Design

Take a look at this great logo developed for a start up coffee grounds company.

Notice the subtle gradients that give the coffee beans and the logo as a whole depth and style. Obviously, the mountain and the coffee beans directly represent the company name. But it’s the additional design elements that make this logo great.  The shape, for example, is designed to mimic the cardboard cup holders that are given out at all coffee shops to keep you from burning your hands. The layers of the logo also help to draw your eye back to the company name and reinforce the size of the objects; small in the foreground to large in the background.

Also consider that this logo design is unique to the coffee industry, most coffee company logos have the same starbucks or grunge look and feel. Being different is a most helpful brand attribute in a crowded premium coffee market.